Challenge
Initially, we deconstructed the flagship platform to evaluate its content and assess its usability. Subsequently, we developed the interface and addressed any user experience (UX) deficiencies.
A comprehensive analysis of the flagship platform was conducted, during which we examined its individual components. This analysis facilitated the identification of the platform's strengths and weaknesses. Following this, we conducted a detailed audit of the content and usability to pinpoint areas that needed improvement. By gaining a comprehensive understanding of these facets, we formulated a strategy to address the identified pain points in the user experience. Ultimately, we designed the interface with an emphasis on removing usability barriers, ensuring the platform is as user-friendly and accessible as possible.
Considerations:
This product has become quite popular thanks to its proven results, experienced by over 2 million users. However, the product has been updated gradually, and its organization requires significant improvement. Unfortunately, there are no quantitative data available on the product's current usage. However, qualitative data can be accessed through feedback and conversations received via support channels.
Complete Content Audit, Task Analysis, & Journey Mapping
We utilized different techniques to determine the situations that our users may encounter, taking into account their motivations and objectives. This helped us arrange the content in a Matrix structure that we developed to be adaptable for future updates and additions. We established a flexible approach to suit users who navigate through content-based and topic-based scenarios. Moreover, we mapped out each scenario's journey to define expectations for the product's behavior.
Solution:
We have simplified the navigation of our plugin by using a drill-down approach that is based on progressive disclosure. This adaptation allows us to cater to the needs of beginner, advanced, and expert users by providing them with what they need, the ability to dig in, and the ability to fully customize the options respectively. We have dissected the existing options page and organized its contents through task analysis, resulting in more meaningful relationships between the options of the plugin.
We have significantly improved the user interface by introducing persuasive design patterns. Additionally, we have added an onboarding process to guide new users through the product and provide them with a better experience. We have also provided informational context through several levels of UI solutions and maintained a strong emphasis on the contextual Premium Value (paid version) throughout the user experience.
