Syndel Klett
Senior UX Researcher | Product Design Strategist | AI Experience Strategist
I help teams understand complex systems and turn research into clear product direction.
For more than 15 years, I’ve worked across healthcare, fintech, cybersecurity, and enterprise SaaS, helping organizations modernize platforms, improve critical workflows, and make informed product decisions.
I’m drawn to challenges that require understanding how people, processes, and technology work together. My work connects user needs with business priorities and operational realities, helping teams see the bigger picture and decide where to focus.
Across startups, consulting engagements, and enterprise organizations, I bring researchers, designers, and business and technical stakeholders together around a shared understanding of the problem. I translate findings into practical direction: clearer priorities, simpler workflows, and experiences that better support the people using them.
My practice also extends into human-AI interaction, generative AI workflows, and creative experimentation. Through hands-on exploration, I investigate how these technologies can support human judgment, reduce friction, and fit meaningfully into the way people work and create.
I believe better products begin with understanding the systems around them. That perspective shapes how I research, collaborate, and design—and how I help teams move from uncertainty to a clear next step.
Let’s work together
Working through a complex product or workflow challenge? I’d love to hear about it.
Working through a complex product or workflow challenge? I’d love to hear about it.
NineFold: Psychological Storytelling via Archetypes
Over the past several months, NineFold has evolved into a highly specialized creative initiative led by Syndel Klett—an independent creator, producer, and AI-driven design director with deep expertise at the intersection of storytelling, media production, and generative artificial intelligence.
NineFold is bringing together psychological storytelling, archetypes, and pattern recognition. It draws on years of studying human behavior through UX research and is influenced by the research of Carl Jung’s approach to archetypes and the power of animism and the relationship people have with that understanding. This adaptation is purely original and has a whole system developed uniquely on different power types, elements, operating ranges, and more.
The project began with nine realms and 72 animals, each with a distinct psychological profile developed independently from any other psychology, professional, or study. These profiles formed the foundation for exploring human motivations, behaviors, and relationships through symbolic storytelling.
NineFold has since evolved into a second chapter rooted in mythology, expanding its original framework into new narratives. Across both chapters, precision and close attention to behavioral patterns guide how character development shape their worlds, and connect their stories to real human experiences.
Realm III – 23. Firefly • Purposeful Activation
Ten years after his passing, fireflies reappear—a quiet joke only we would understand. Through NineFold’s psychological storytelling, the Firefly becomes a catalyst, turning memory into expression. Perhaps they were never meant to be caught. Perhaps that was his lesson all along.